Imagine if you could prevent your hair from breaking and repair damaged strands by linking the bonds back together again? Well the Holy Grail has happened. It’s thanks to a treatment called Olaplex and it’s got nothing to do with big hair brands selling you stuff and everything to do with science.
The story goes like this; founder Dean Christal, curious to understand how to repair broken hair, teamed up with chemists and was introduced to nationally recognised scientist Dr Craig Hawker. Inspired by the idea, Craig enlisted Dr Eric Pressly and the brains came up with a new molecule that they couldn’t believe the beauty industry hadn’t thought of before.
Already a huge hit in America, Olaplex is now taking UK salons by storm and transforming the texture of clients’ coloured hair. The magic works from the inside out to strengthen, condition and literally reconnect the hair strand structure where broken. It’s amazingly simple and it’s how Kim Kardashian’s hair wasn’t totally ruined by ‘platinumgate’. “When your hair is really damaged, if you sleep in that, it really works. I notice a huge difference!” Kim said recently – without officially endorsing the ad-free brand.